MAY WAS STACKED (OUR TOP COLLABS)

May 31st, 2025

May pulled up with heat—and we’re still catching our breath. This past month, brands were in their collab era, flexing across fashion, design, and culture in ways that felt both unexpected and perfectly aligned. Whether it was a tomato balloon in Turkey or Bratz dolls with foldable eyewear, May proved one thing: drops aren’t just about product anymore, they’re about the moment. Here are the collabs that made May one for the books.



Rewriting the Underdog Narrative

Loewe didn’t just launch a clutch—they launched a whole hot air balloon. Floating above the surreal landscapes of Cappadocia, Turkey, their tomato-shaped balloon turned a viral meme into luxury magic. It was whimsical, weird, and wonderfully Loewe, showing the brand’s genius for blending humor, design, and dreamscape storytelling.

Gentle Monster x Bratz Pocket Collection

Foldable eyewear? Yes. But make it surreal. Gentle Monster's latest drop featured not only compact, hyper-stylish glasses but also a pocket-sized Bratz doll and a psychedelic campaign starring Karina of aespa. The vibe? Y2K futurism meets uncanny dollcore—and it worked.




Aleali May Redefines Tommy Girl

Aleali May brought new life to the Tommy Hilfiger legacy with a collection that bridges '90s nostalgia and streetwear cool. It's a confident, modern spin on the classic “Tommy Girl,” celebrating individuality, layering, and that very specific brand of effortless power only Aleali can pull off.




KITH Turned Superman Street

KITH’s superhero-themed drop was part comic book store, part runway. With graphic tees, satin bombers, and even a lightning bolt wall clock, the brand proved once again it can go maximalist without missing a beat. It was playful, bold, and still undeniably KITH.



Nike and LEGO Link Up on Kicks and Bricks

Nike and LEGO made serious noise this month with a collab that blended streetwear with childhood joy. The Dunk High silhouette reimagined in LEGO textures pushed the idea that sneakers are no longer just footwear—they’re canvases. This is cross-generational marketing at its smartest.




KITH Goes Cigarette Racing

Another KITH moment, another masterclass in brand building. Their Cigarette Racing collab showed just how far lifestyle branding can go—this wasn’t about clothes, it was about experience. With made-to-order vessels and elevated apparel, KITH is shaping culture across land and sea.



Aime Leon Dore Serves Espresso with La Marzocco

ALD's La Marzocco collab gave caffeine a luxury twist. Think coffee drops, community, and quiet flexes. It's about more than machines—it's about taste. ALD continues to expand its cultural influence with thoughtful, well-brewed partnerships that hit beyond fashion.





Jacquemus Takes Over Hôtel Plaza Athénée

Jacquemus turned the Hôtel Plaza Athénée into a seaside dream with his “Plage” takeover. Striped loungers, branded beach bags, and a Paris-meets-Riviera vibe that could only come from the mind of Simon Porte. It’s lifestyle escapism at its chicest.



May reminded us that the best collabs are world-building exercises. From the streets of New York to the skies over Cappadocia, brands showed up with purpose, personality, and play. These weren’t just product launches—they were cultural touchpoints. And if this is the energy we’re carrying into summer, we’re more than ready.

A Mile Ahead