ALEALI MAY NAMED GUEST CREATIVE ADVISOR TO RELAUNCH TOMMY GIRL

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When streetwear meets Americana, the result is nothing short of culture-shifting. For Spring/Summer 2025, Tommy Hilfiger taps style icon Aleali May as Guest Creative Advisor to relaunch Tommy Girl, bringing a fresh vision that bridges classic prep with next-gen energy. And she’s not doing it alone—Aleali is introducing a new era of “IT GIRLS” to lead the charge, proving that Tommy Girl is still a movement, not just a label.

Tommy Hilfiger has long been a staple in American style, but Aleali May’s creative direction breathes new life into the brand’s most iconic sub-label. The SS25 collection delivers everything from distressed denim to varsity-inspired romance, blending nostalgia with modern edge. It’s a street-smart reinterpretation of Americana, rooted in Aleali’s signature mix of luxury, sportswear, and cultural storytelling.

The campaign’s casting speaks volumes about the vision behind this relaunch. Featuring IVE’s Jang Won-young (@for_everyoung10), Samara Cyn (@samaracyn), Eniola Abioro (@eniolaabioro), Lindsay Vrckovnik (@linmick), and Aleali May herself, the lineup is a global mix of models, artists, and next-gen icons. Together, they represent the fearless spirit of the modern Tommy Girl—bold, boundary-pushing, and unapologetically themselves.

From styling to casting to campaign storytelling, Aleali’s fingerprints are all over this relaunch. But more importantly, she’s handed the mic to the next generation, allowing them to redefine what Tommy Girl means today. With global influence and cultural credibility, this campaign positions Tommy Girl not just as a brand revival, but as a movement that celebrates individuality, community, and style without limits.

Aleali May’s vision for SS25 proves that Tommy Girl isn’t stuck in the past—it’s evolving with the culture. With a cast of fearless icons and a collection that bridges heritage with hype, the relaunch feels both timeless and entirely of the moment. One thing is clear: Tommy Girl is back, and she’s here to stay.