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TIMBERLAND x JAYLEN BROWN x GRWN
BRAND CLIENT: TIMBERLAND
ARTIST/COLLABORATOR: JAYLEN BROWN, GRWN
Developed, managed, and executed strategic collaboration between: Timberland, Jaylen Brown’s “7UICE”, and Aleali May’s GRWN. one-of-a-kind boot is adorned with a striking 6.3-carat green and white diamond-encrusted medallion on each boot (12.5 carats total, 622 diamonds across both) a first-of-its-kind design that pushes the boundaries of high-fashion footwear.
COLLABORATION SNAPSHOT
- Cross-Functional Campaign
- Collaboration Strategy
- Earned / PR Strategy
- Content / Social Strategy