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+ ADIDAS x 424 x LEAGUES CUP
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ADIDAS x 424 x LEAGUES CUP
BRAND CLIENT: ADIDAS/LEAGUES CUP
DESIGNER/COLLABORATOR: 424
Developed, managed, and executed strategic collaboration between Major League Soccer/LIGA MX partnering with the first-ever “Creative Advisor” to a professional sports & entertainment property such as Leagues Cup. Guillermo lead the design and development for limited co-branded collections for significant moments surrounding the tournament.
COLLABORATION SNAPSHOT
- Cross-Functional Campaign
- Collaboration Strategy
- Earned / PR Strategy
- Content / Social Strategy
- Product Production / Fulfillment
- Retail / Distribution / E-Comm