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TOMMY GIRL X ALEALI MAY
BRAND CLIENT: TOMMY GIRL
ARTIST/COLLABORATOR: ALEALI MAY
Naming the first ever female “Co-Guest Creative Advisor” in the relaunch of Tommy Hilfiger’s “Tommy Girl” brand. The collaboration and partnership is a cross functional global campaign that is being launched through TH’s retailer and DTC networks launching a history brand moment and revenue.
COLLABORATION SNAPSHOT
- Cross-Functional Campaign
- Collaboration Strategy
- Earned / PR Strategy
- Content / Social Strategy
- Product Production / Fulfillment
- Retail / Distribution / E-Comm