KITH FOR CIGARETTE RACING IS BEST IN CLASS

May 28th, 2025

When two icons collide, something greater is born. That’s exactly what we’re seeing with KITH for Cigarette Racing—a partnership that transcends product and becomes pure storytelling. Precision. Legacy. Velocity. This is where design meets performance, and lifestyle becomes its own lane. From the water to the world, this moment proves KITH isn’t following trends—they’re creating culture.



Where Heritage Meets Street Culture

At its core, this collaboration reflects a larger shift in the luxury landscape. KITH and Cigarette Racing aren’t simply sharing space—they’re integrating worlds. Streetwear sensibility meets racing legacy in a way that feels effortless yet intentional. It’s a mutual respect for craftsmanship, history, and pushing boundaries, wrapped in sleek aesthetics and made-to-order details.

Design That Moves Across Disciplines

This isn’t fashion borrowing from motorsports—it’s a true dialogue between two design languages. Technical innovation in the boats is mirrored by elevated materials and silhouettes in the apparel. Mesh jerseys feel as engineered as the vessels themselves. The result? A capsule that doesn’t just look fast—it feels fast. Every stitch and surface carries intention.




A New Standard for Experiential Luxury

KITH is architecting more than a product drop—they’re building a way of life. By merging performance, design, and exclusivity, the brand invites consumers into a lifestyle defined by movement, taste, and personal expression. It’s cross-category and hyper-curated. The Cigarette Racing collaboration doesn’t fit in a box—because that box no longer exists.


KITH for Cigarette Racing is a bold reminder: the future of luxury is interdisciplinary, emotional, and driven by culture. This isn't just a collaboration—it’s a wake-up call. Legacy brands, take notes. The new leaders don’t just make waves. They build vessels to ride them.

A Mile Ahead