WILLY CHAVARRIA UNVEILS HIS SS25 ADIDAS ORIGINALS COLLECTION

May 7th, 2025

Willy Chavarria has never played it safe. Known for his boundary-pushing silhouettes and unapologetic storytelling, the designer is back with adidas Originals to deliver what might be streetwear’s most powerful statement yet. The Spring/Summer 2025 collection goes beyond fashion—it’s a bold celebration of Mexican-American heritage, pride, and identity. From rose-studded tracksuits to pointed Jabbar sneakers, every detail in this collection speaks volumes about the streets, the culture, and the community that shaped it.



Blending Streetwear With Cultural Storytelling

At the heart of this collection is Chavarria’s unmatched ability to blend streetwear with deep cultural narratives. Oversized proportions, exaggerated tailoring, and luxe sportswear textures define the collection, but it’s the Chicano iconography that makes it unforgettable. Think Aztec eagle motifs, rose embroidery, and design details that nod to the traditions and symbols of Mexican-American identity. Chavarria isn’t just designing clothes—he’s telling a story of resilience, pride, and cultural power through every thread.

The Revival of the Jabbar Sneaker

One of the standout elements of SS25 is the revival of the classic Jabbar sneaker. Originally a staple of adidas’ archive, the shoe has been reimagined by Chavarria with pointed toes and premium materials, transforming it from a retro athletic staple into a contemporary fashion statement. This bold redesign honors the sneaker’s basketball heritage while giving it a runway-ready edge, proving that performance and style can coexist in entirely new ways.

From Tracksuits to Statements of Identity

The rose-embroidered tracksuits in this collection are more than just sportswear—they’re wearable art. Rich in texture and symbolism, these pieces pay tribute to the aesthetic language of Chicano street style while elevating it to high fashion. Paired with Aztec-inspired graphics and dramatic silhouettes, the collection refuses to water down its roots. Instead, it proudly amplifies them, creating clothing that feels as meaningful as it is stylish.

A Love Letter to South Central Los Angeles

Shot by Carlos Jaramillo in the heart of South Central LA, the SS25 campaign captures the spirit of the community that shaped Chavarria’s creative vision. Featuring cultural icons like Candace Parker, Skyy Clark, and Alejandro Speitzer, the campaign feels raw, real, and deeply personal. It’s more than just a marketing moment—it’s a tribute to the people and places that continue to inspire Chavarria’s work.
In an industry often criticized for superficiality, Willy Chavarria and adidas Originals are reminding us that fashion can be a vehicle for cultural storytelling and community pride. SS25 is oversized, embroidered, and unapologetically Chicano—a collection that doesn't just sit on the surface but digs deep into heritage and identity. It’s a powerful reminder that the future of streetwear is rooted in something much bigger than trends—it’s rooted in culture.

A Mile Ahead