VALENTINE’S DAY COLLABS

February 14th, 2025
Are brands really making meaningful moves 💘 or just playing it safe with Valentine’s Day collabs? 🌹🐶
Unlike the oversaturated Super Bowl collab game, Valentine’s Day is still an open lane for brands looking to make a real impact. The BarkBox x Bouqs collab? Genius. It taps into pet parents who want to spoil their pups while embracing the holiday’s romantic energy—on trend and highly shareable. 💕





RIHANNA x SAVAGE x FENTY

A staple of the holiday, Savage X Fenty continues to dominate with lingerie drops that redefine confidence and inclusivity. Rihanna’s ability to merge high fashion with accessibility ensures that this collab remains a cultural force every year.


BOUQS x BARKBOX

The Bouqs x BarkBox collab is a great example of tapping into both pet lovers and Valentine’s Day romantics. This partnership brings together beautiful floral arrangements with a fun, dog-friendly twist—perfect for those who want to include their furry friends in the celebration. Combining premium flowers with a themed toy set for pups, this collaboration stands out as a smart and heartwarming marketing move.


BATH & BODY WORKS x SWEETHEARTS

Leaning into nostalgia, Bath & Body Works and Sweethearts Candies brought the iconic conversation hearts into home fragrance form. The collection includes candles, lotions, and sprays scented like the classic Valentine’s Day candy, making it a fun and sentimental way to celebrate the holiday.


TARGET x STANLEY

The viral tumbler brand Stanley partnered with Target for an exclusive Valentine’s-themed drop, featuring pink and red limited-edition cups. With Stanley’s cult-like following, these sold out almost instantly, proving that the right aesthetic with the right retail partner equals major success. 

For brands aiming to cut through the clutter, now’s the time to think outside the (chocolate) box. The opportunity is there—who’s going to own it? 🏔️🤝

A Mile Ahead