SUPREME x JACOB & CO. THE D(ICE) YOU DIDN'T SEE COMING

May 6th, 2025

Supreme has never shied away from pushing boundaries, and its latest drop with Jacob & Co. proves just how far streetwear has evolved. Once known for box logos and skate decks, Supreme now stands shoulder to shoulder with the world’s most prestigious jewelers. Their newest collab? A jaw-dropping pair of ruby-studded dice hanging from a 14K gold chain—proving that streetwear isn't just growing up, it’s dripping in serious gold.



Supreme and Jacob & Co.: A History of Flexing

This isn’t the first time Supreme and Jacob & Co. have teamed up to shake the industry. Back in 2020, the unlikely duo dropped a $40,000 timepiece that turned heads and sold out instantly. It was a bold move that signaled Supreme’s willingness to step beyond the street and enter the luxury space. That release blurred the line between hype and heritage, street and suite, setting the stage for even more ambitious collabs to come.

The Latest Bet: Dice, Gold, and Rubies

Fast forward to today, and the two brands are back—this time betting big on bling. The centerpiece of their latest partnership is as playful as it is extravagant: two oversized dice crafted from 14K gold, each inlaid with gleaming rubies, hanging on a matching gold chain. It’s a statement piece that feels both ironic and iconic, a reminder that in the game of fashion, risk often comes with big rewards. As always, the drop sold out in minutes, confirming that the appetite for luxury-streetwear crossovers is as strong as ever.

Why Luxury x Streetwear Keeps Winning

What makes collaborations like this one so magnetic? For Supreme, partnering with a high-end jeweler like Jacob & Co. adds a new level of prestige to the brand’s cultural currency. For Jacob & Co., tapping into Supreme’s massive streetwear audience injects fresh relevance into its legacy. Both brands benefit—and so do fans and collectors, who get to witness and participate in a cultural moment that pushes fashion’s boundaries. These collabs are no longer novelties—they’re shaping the future of both industries.
Whether you love it, hate it, or just enjoy watching the spectacle, Supreme x Jacob & Co. is undeniable proof that streetwear and high jewelry can coexist—and thrive. What started with a $40K watch in 2020 has now evolved into a playful yet opulent flex with gold and rubies. As the lines between street and luxury continue to blur, one thing is clear: the game has changed, and Supreme is still holding the dice.

A Mile Ahead