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SUPER BOWL LIX COLLABS
February 11th, 2025
February 11th, 2025
The Biggest Super Bowl LIX Weekend Collabs
The Super Bowl is one of the most-watched events in the world, and brands are pulling out all the stops to make an impression. This year, we saw some unexpected but calculated collaborations that blurred the lines between fashion, food, and culture. Are brands really bringing the heat 🔥 or are they just chasing clout 😎 with random collabs during Super Bowl LIX weekend? 🏈 🏆Let’s break them down:
KENDRICK LAMAR x MARTINE ROSE, WILLY CHAVARRIA, NAHMIAS
Kendrick Lamar’s brand pgLang stepped into the fashion world in a major way, dropping collaborations with three high-profile designers: Martine Rose, Willy Chavarria, and Nahmias. Each collab offers a different aesthetic, but they all tie back to Kendrick’s ability to bridge high fashion with cultural relevance. These aren’t just limited-edition drops—they’re statements about where sports, music, and style intersect.
FAST & FURIOUS x HAAGEN-DAZS x WEST COAST CUSTOMS
This might be the most unexpected mash-up of the weekend. Celebrating the legacy of Fast & Furious, this collab brought together luxury ice cream brand Häagen-Dazs and iconic car customization shop West Coast Customs. The result? A unique blend of high-performance cars and sweet indulgence, appealing to fans of both high-speed action and dessert.
TIFFANY & CO. x NFL
Tiffany & Co. has been designing the Vince Lombardi Trophy for decades, so this collab is rooted in history. This year, they expanded their NFL partnership with a line of luxury accessories inspired by the game. Think sterling silver football pendants, diamond-encrusted helmet charms, and elite-level craftsmanship that takes sports merch to a whole new level.
POPEYES x DON JULIO 1942
Fast food and luxury tequila? Popeyes teamed up with Don Julio 1942 to offer a premium Super Bowl pairing that nobody saw coming. The limited-edition meal bundle featured Popeyes' signature fried chicken, but with a high-end twist—paired with Don Julio’s ultra-premium tequila. A bold move that speaks to the growing trend of elevated fast food experiences.
MIKE’S HOT HONEY x KFC
Spicy and sweet—just like a great collab should be. Mike’s Hot Honey linked up with KFC to bring their cult-favorite hot honey drizzle to the masses. This partnership makes perfect sense, combining two beloved flavors in a way that feels organic rather than forced.
REBECCA MINKOFF x WEAR BY ERIN ANDREWS
For those who want to rep their team in style, Rebecca Minkoff and sports reporter Erin Andrews’ brand WEAR dropped a line of chic, elevated game-day fashion. The collection aims to make sports merch more wearable beyond the stadium, proving that fandom and fashion can coexist.
CROWN ROYAL x STARTER
Whiskey meets vintage sportswear in this throwback-inspired collab. Crown Royal and Starter launched a collection of jackets that blend nostalgia with modern streetwear appeal. If you’re into retro aesthetics with a little bit of luxury, this drop was made for you.
JUICY COUTURE x DUNKIN’
Juicy tracksuits and coffee runs? A match made in early 2000s heaven. Juicy Couture and Dunkin’ brought back the velour set, complete with Dunkin’-themed branding, for the ultimate Y2K-meets-modern-day aesthetic. Perfect for those who love their iced coffee and cozy fits equally.
ROC NATION x NFL
As a longtime partner of the NFL, Roc Nation continues to shape the cultural narrative around the league. This year’s collab focused on music, fashion, and social impact, bringing exclusive merch drops and curated events to Super Bowl weekend.