RHUDE TAKES OVER THE PITCH REVEALING ITS COMO 1907 KIT WITH ADIDAS

May 30th, 2025

RHUDE just dropped the curtain—and the kit—on its latest play: a bold new look for Italian football club Como 1907, in collaboration with adidas. This isn’t just a jersey; it’s a signal. With sleek lines, heritage undertones, and RHUDE’s signature edge, the reveal marks more than a new uniform—it marks a new era where football clubs become fashion houses, and the pitch becomes a runway.



Rewriting the Underdog Narrative

Como 1907 may not be a household name yet, but this drop positions it to become one. RHUDE is reimagining the underdog story through design and identity—just as PSG pivoted into cultural relevance through fashion, music, and global storytelling. This kit is more than a uniform; it’s an invitation to rethink what a club can represent. For smaller teams, partnerships like this aren’t just cosmetic—they're transformative.

Where Football Becomes Fashion

This collaboration is a statement of intent: Como 1907 is no longer just a club—it’s a brand. With RHUDE's street-lux aesthetic and adidas’ global reach, the kit merges old-world sport with modern visual language. It’s an elevation of both on-field presence and off-field identity, blurring the lines between sport, fashion, and culture in the same way that elite clubs and emerging creatives have learned to thrive.


RHUDE x Como 1907 isn’t just a kit drop—it’s a power move. It reframes the conversation around what football clubs can be when design drives the story. And if this is the future of the sport, we’re more than ready for kickoff.

A Mile Ahead