JAYLEN BROWN 7UICE x TIMBERLAND BOOT x GRWN DIAMONDS

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When NBA All-Star Jaylen Brown steps onto the court, he brings more than just elite athleticism—he brings culture, purpose, and a commitment to change. At the recent Celtics vs. Lakers showdown, one of the most iconic rivalries in sports history, Brown debuted a 1-of-1 pair of Timberland boots unlike anything we've seen before. Designed in collaboration with stylist Chantelle Thach and GRWN Diamonds’ Creative Director Aleali May, the 7uice x Timberland boots are iced out with 12.5 carats of sustainably grown diamonds, fusing rugged streetwear with high fashion and eco-conscious values.

For Brown, this wasn’t just about making a statement with bling—it was about honoring his roots while pushing fashion into the future. “Partnering with Chantelle Thach to design this 1-of-1 7uice x Timberland with real diamonds from GRWN Diamonds was about merging legacy with innovation,” Brown told Celtics Wire. The Timberland boot, a streetwear staple and cultural icon, was reimagined as a canvas to explore heritage, storytelling, and forward-thinking creativity.

Jaylen didn’t do this alone. The creative vision behind the boot was brought to life through the expertise of stylist Chantelle Thach and close friend Aleali May, a pioneer in blending street style and luxury fashion. May, who serves as Creative Director at GRWN Diamonds, added a refined edge to the rugged Timberland silhouette. Together, this trio transformed a classic boot into a wearable art piece—part fashion statement, part cultural commentary.

The Celtics vs. Lakers game wasn’t chosen at random. It’s a matchup steeped in tradition, emotion, and intensity—everything that Brown wanted this debut to represent. “Debuting them at the Celtics vs. Lakers game—one of the biggest rivalries in sports—felt fitting because I wanted to bring that real and rugged energy tonight,” Brown said. The boots were a symbol of grit and glamour, standing tall amid the heat of one of basketball’s most electric nights.

What sets these boots apart isn’t just the sparkle—it's how the sparkle was made. The diamonds come from GRWN Diamonds, a company producing real diamonds grown using 100% solar and wind energy. This sustainable method avoids the ethical pitfalls of traditional mining and fits perfectly with Brown’s outspoken commitment to environmental responsibility. The collaboration sends a powerful message: luxury can be ethical, and streetwear can be a force for change.

This drop isn’t just about what’s trending—it’s about setting the trend. With its seamless mix of sustainability, sport, and style, the 7uice x Timberland boot introduces a new lane for athlete-driven fashion. It’s a bold reminder that today’s athletes are not only influencing what we wear but how we think about materials, production, and the values behind our fashion choices.

Jaylen Brown’s diamond-dripped Timbs are more than a 1-of-1 flex—they’re a vision of what’s possible when legacy, innovation, and responsibility collide. In a single pair of boots, Brown is rewriting the rules of streetwear luxury, proving that authenticity and ambition can shine just as bright as 12.5 carats of diamonds.